What is the difference between white hat and black hat SEO?

White hat SEO is a strategy that focuses on creating great content for your website or blog. It also involves avoiding activities that would result in a website being judged as unethical or unprofessional by search engines. Black hat SEO is an opposing strategy that focuses on tricking search engines to think your website is something it’s not. While both techniques have their place (as do grey hat SEO tactics), black hat strategies are frowned upon in the industry since they can get your website banned from search results.White hat SEO is an ethical way to build your website’s exposure through organic search results. It helps you build trust with your audience and earn their trust back from search engines through relevant, high-quality content.

What is white hat SEO?

White hat SEO is the practice of using legitimate, ethical methods to build your website’s visibility through search engines. These methods include writing blog posts, creating useful and relevant images, and using other strategies that don’t violate Google’s Webmaster Guidelines. When black hat SEO practices are used, they’re usually used in an attempt to trick search engines (like Google and Bing) into giving your website more visibility and ranking higher.This isn’t to say that black hat SEO practices don’t work. They can get your website on the first page of Google search results, but they’re frowned upon by the search engine community because they’re unethical and often violate Google’s Webmaster Guidelines.

Why is white hat SEO important?

White hat SEO is important because it keeps your website from being marked as spam and getting blacklisted by search engines. It also helps you earn trust with your audience by providing useful, relevant content that solves problems.White hat SEO is also great for SEO and digital marketing agencies. It gives them a way to pitch clients without using black hat strategies that might get them in trouble with Google.

How can you identify white hat SEO?

There are plenty of ways to identify if a website is using white hat SEO. Here are a few examples:You can see if the website has a large number of high-quality links pointing to it from other websites. If it does have a strong link profile, it’s likely being built through legitimate methods.You can also check the website’s code and see if it’s been built with accessibility and usability in mind. If the website’s code is messy or doesn’t use the best practices, it’s likely being built through unethical methods.

What is black hat SEO?

Black hat SEO is a type of SEO that focuses on tricking search engines into thinking a website is something it’s not. It’s the opposite of white hat SEO. Black hat SEO can involve a wide variety of activities, like using hidden text and invisible links, or buying links to boost your website’s visibility.Most black hat SEO tactics are against Google’s Webmaster Guidelines. If Google finds out about these strategies, they may get your website blacklisted and de-indexed from search results.You can’t always tell if a website is using black hat SEO strategies. Even if a website uses good content, it could have been built through spammy link building.

Grey hat SEO?

Grey hat SEO is in the middle of black and white hat SEO. It’s a bit too grey to be black hat SEO, but not completely white hat SEO either.Grey hat SEO usually involves a mix of black hat and white hat strategies. This is also referred to as “ethical” SEO.A good example of grey hat SEO is creating content for your blog and sharing it on social media. You can create blog posts and share them on social media sites like Facebook and Twitter. Black hat SEO tactics could be used to create those blog posts, but other parts of the strategy are likely white hat SEO.

Conclusion

White hat SEO is an ethical practice that focuses on creating great content for your website or blog. Black hat SEO is an opposing strategy that focuses on tricking search engines to think your website is something it’s not.While both techniques have their place, black hat strategies are frowned upon in the industry since they can get your website banned from search results.White hat SEO is an ethical way to build your website’s exposure through organic search results. It helps you build trust with your audience and earn their trust back from search engines through relevant, high-quality content.

Frequently Asked Question

What is Vettted

Vettted is a network of pre vetted freelance digital marketers. Our goal is to connect industry leading marketers with businesses in just a few clicks. Vettted is not just another gig marketplace.

Vettted is a high-end results-driven SEO consulting and services platform.

All freelancers have been pre vetted to provide you with a bespoke service. You can be sure to hire remote freelancers that will satisfy your talent hiring needs.

What makes Vettted unique?

Our uniqueness comes from our values and how we position ourselves in the market.

Our main vote value is transparency, hence why you'll always know what you're buying and from who you're buying it from. Every freelancer shows their face, every service has deliverables and samples publicly available.

Freelance talent keeps 100% of what they make while being able to sell their time and skills. This is achieved through platform integrated consulting calls and productised service listings.

Vettted allows and encourages full branding of its freelance talent, rethinking the way traditional marketplaces constrain freelancers from growing their brands beyond the marketplace. You can leverage Vettted grow your social media presence, build an email list, and even scale your businesses outside of the platform. We won't ever restrict you because we have no incentive to do so.

Vettted is also niche focused. We're committed to only working with SEO freelancers.

Moreover, our freelance experts go through a strict vetting process that is not only focused on skill assessment but also likeness, personality, social skills, reputation, and most important of all, transparency.

We curate the top 5% of SEO talent from the internet so you don't have to.

This is why Vettted stands out from other traditional platforms.

What type of talent does Vettted attract?

Vettted attracts the top 5% of SEO talent from all around the world — and it's currently focused on Search Marketing, Social Media Marketing, and Growth Marketing and PR services.

Vettted is home for freelancers with vast experience in marketing.

What type of business does Vettted attract?

Vettted is for businesses and brands looking to find a trusted professional to guide them and grow their digital presence via innovative and proven SEO practices. We’ve made it simple to find top marketers. With thoroughly vetted talent and curated services, you can hire a marketer in just a few clicks.

What are the fees?

You keep 100% of what you make. Vettted charges a 0% fee on any services sold through the platform. To learn more about fees click here.

Vettted only exists because of its freelance talent, so it's only fair freelancers get to keep 100% of their earnings.

Can I apply as a freelancer?

Freelancer applications are reviewed every day. Our talent is the top pre vetted freelance talent online. If you are an SEO freelancer and think you fit in you should apply.

Before you can be accepted you will be pre screened. Every service posted will be curated, the deliverables are looked at by our team and interviews are conducted to make sure we guarantee an above industry level satisfaction.

Anyone can apply as a freelancer but not everyone will be accepted. Vettted's quality standards are extremely high which is why 95% of applications are declined.

I have more questions, where can I find the answer

Find answers for more specific questions on our knowledge base.